ALEXANDRIA O'BRIEN
MARKETING & COMMUNICATIONS | DIGITAL CONTENT | STORYTELLING
[League City, Texas] • [alex18obrien@gmail.com]
PROFESSIONAL SUMMARY
Marketing and communications professional with 5+ years of experience across higher education, museum marketing, and freelance creative work. Background includes digital content development, copywriting and editing, social media content, email communications, event promotion, website content, photography, and audience outreach. Master’s degree in Digital Media Studies with academic training in public relations and campaign development.
CORE SKILLS
Content Development • Copywriting & Editing • Digital Storytelling • Email Communications • Event Promotion • Audience Outreach • Campaign Support • Social Media Content • Social Media Analytics • Website Content Management • Photography & Photo Editing • Digital & Print Advertising • Canva • Wix • Adobe Creative Suite • Public-Facing Communications • Presentations • Student/Community Outreach • Interviewing • Speechwriting • Promotional Materials • Cross-Functional Collaboration
PROFESSIONAL EXPERIENCE
Freelance Marketing Assistant & Copywriter | McLeod Caruso Creative | 2023–2025
• Assist with development of social media content, including short-form video/Reels created in Canva.
• Photograph and edit original images for marketing advertisements, including fashion-related campaigns.
• Write blog content for Peace of Home Living, translating organizational topics into audience-facing stories and information.
• Edit and proofread newsletters for McLeod Caruso Creative’s brand communications.
• Contribute ideas and creative input during brainstorming for future campaigns and content.
Marketing Intern | Galveston County Museum | 2023
• Developed and published original blog and feature content focused on museum artifacts, exhibits, programs, and local history, including stories developed through interviews with artifact donors and exhibit contributors.
• Created graphics and promotional materials for museum events, exhibits, and the Padlock Mystery game, including digital and print advertising.
• Supported the launch of the museum’s Padlock Mystery game through a dedicated promotional campaign across multiple marketing channels.
• Drafted and published email newsletters for the museum’s subscriber audience.
• Produced original photography for organic marketing content; edited photographs and wrote accompanying social media captions.
• Created advertising for local print media and physical promotional placements, including community signage.
• Managed and updated museum website content through Wix following a major website renovation.
• Monitored and analyzed Facebook and Instagram performance using Meta analytics to evaluate audience engagement and content performance.
• Created promotional materials, including brochures, for distribution at community events.
Galveston County Museum — Graduate PR Campaign | PR Campaigns, Graduate Coursework | Spring 2023
• Collaborated with a graduate PR Campaigns team on a client-based marketing and communications campaign focused on increasing museum visitors, subscribers, online engagement, and community awareness.
• Contributed to website redevelopment, blog content, social media, photography, and community promotional materials, with individual responsibilities including Wix development, photography, and writing.
• Presented campaign recommendations to the museum director through class and individual meetings; continued the work as a marketing intern, implementing and managing campaign elements through the remainder of 2023.
Enrollment Specialist | UTMB Health | Aug. 2019 – Jan. 2023
• Supported admissions, registration, records, transcript verification, and degree audit processes for the John Sealy School of Medicine.
• Communicated with students and applicants regarding admissions and enrollment requirements, providing clear and accurate information throughout the enrollment process.
UTMB Women’s Resource Group — Board Member | Concurrent with UTMB employment
• Created flyers, advertisements, and invitations promoting formal and informal organization events.
• Drafted email communications for members and the broader community.
• Wrote the award speech for the organization’s Trailblazer Award Ceremony.
Admissions Counselor | Texas A&M University at Galveston | Sept. 2018 – Aug. 2019
• Revised the campus tour presentation and developed updated messaging for individual tour stops.
• Created an email campaign communicating with prospective students as they progressed from prospective to applied and enrolled status.
• Solely managed the student ambassador program, including communications guidance, phone scripts, and messaging for recruitment activities.
• Wrote and assisted with speeches delivered by student ambassadors to prospective students.
• Provided input on promotional materials and contributed to website renovation efforts, including icon concepts and website copy.
• Helped draft the New Student Conference schedule and supported related student communications and event planning.
• Represented TAMUG at college fairs, TACRAO visits, and outreach visits to other institutions.
• Interviewed students and wrote/published a website press release highlighting first-generation students as part of First Generation celebration.
EDUCATION
• Master of Arts, Digital Media Studies | [University of Houston Clear Lake] | [2023]
• Bachelor of Arts, Communication Studies | [Sam Houston State University] | [2018]